Ep. 1 The Stern Truth: Introduction

In my first episode of The Stern Truth Business Unfiltered, I introduce you to my brand new podcast where I'll be delivering straightforward, no-fluff business advice based on my 35+ years of entrepreneurial experience.

Perfect for small business owners and entrepreneurs, my episodes will be covering essential business topics including leadership, mindset, hiring, firing, finances, marketing, lead generation, and the work-life balance challenges I call "the struggle of the juggle."

Whether you're just starting your entrepreneurial journey or looking to scale your existing business, this podcast offers practical insights you can implement immediately.

Subscribe to The Stern Truth Business Unfiltered so you never miss an episode and receive a FREE GIFT: http://www.thesterntruth.com/

Join my Business Inner Circle Community for free here: https://www.facebook.com/groups/thebusinessinnercirclegroup

Book your complimentary business blindspot assessment with me here: https://attractwell.com/MarshallStern/landing/breakthrough-session

I encourage you to reach out with feedback, topic suggestions, and share your own entrepreneurial challenges.

Get in touch in the comments or head to...
Instagram: https://www.instagram.com/marshallstern/
Facebook: https://www.facebook.com/MarshallDStern
Email: marshall@marshallstern.net

Transcript

Hi, I'm Marshall Stern, and I've spent over 35 years leading and growing multiple small businesses.

I know firsthand the struggles of entrepreneurship, feeling isolated, lonely, overwhelmed, and feeling like you have to do it all by yourself.

I've been through multiple recessions and I have felt the highs and the lows.

I've been there and I get it.

This podcast is here to change that.

Every week I will bring you straight talking advice, real world strategies, and honest conversations about what it takes to succeed in business without the fluff, the gimmicks, or the sugarcoating.

If you're ready to stop spinning your wheels and start making real progress, then you are in the right place.

This is the stern truth.

All right, we are live and this is our episode 1, season 1 of the Stern Truth, Business unfiltered.

First of all, thank you, thank you for being here.

I, this is about 2 years in the making, relaunching this show, this podcast.

You might be listening to this on your favorite podcast platform or you might be watching this on YouTube.

Either way, thank you very much.

So, Here's the thing, what is the stern truth, right?

The stern truth is this.

I've been in business for over 35 years, and I've seen a lot, some things have worked for me, I've run multiple businesses, some things have not worked for me.

Each week I'm going to come to you, that is my commitment.

I'm going to deliver you to you the stern truth, no sugar coating, no fluff.

There's too much fluff out there.

I'm just gonna give you the stern truth, the straight goods, straight talking of what has worked for me, for my coaching clients over the last 13 years, and some things that haven't.

We're gonna talk about all things from leadership and mindset to hiring to firing.

To understand your financials and how confusing that can be.

To managing people, to growing our business, to lead generation, sales, marketing, social media, all of this, all the stuff that can be overwhelming, balancing our life, what I call the struggle of the juggle, balancing maybe raising kids, while trying to grow our business.

We're gonna talk about all of that.

Some weeks he'll have just the two of us, you and me, in a conversation.

I'll speak with you.

I do want to hear on what I need, but I, I do want to hear back from you.

I'd love to hear from you.

I'd love to hear your thoughts.

I'd love to hear where you're at in your business.

You can join our community at the sterntruth.com, check out our blog our blog and our podcast, the latest episode there, you can also subscribe, of course, I'd love for you to subscribe, like and share all that kind of stuff with your community.

But subscribe subscribe so you don't miss an episode, but this is unfiltered.

You don't see any fancy podcast or YouTube studio here, right?

This is just, it's just me and you, me and a microphone and you.

Some weeks we'll have other business owners who are going to share their truths to you, their stern truths.

Some of them, some of these entrepreneurs, business owners, some of them might be you.

If you want to be on the upcoming episode, send me an email.

You'll find my email in the show notes.

Down below, Marshall at marshallstern.net.

If you want to join us in our momentum accountability group, check it out, be a guest.

Email me down there as well.

Some weeks it'll be current clients, past coaching clients of mine, some of them will be our momentum accountability members, and again some of them will be business owners that I would like to meet that I don't yet know, or maybe don't know that well that I want to hear their story.

So you'll hear my story over time, you'll hear their story over time as well, different stories, different industries.

And what their string truths are, what's worked for them, what hasn't.

One thing I do know is, well, before we get to that, So, from time to time, you might hear my dog bark.

OK, my phone's on all my notifications are off.

You might hear my dog bark.

My dog might come in here and try to jump up on my lap, and that's OK.

I'm not editing that out.

This is unfiltered, because you know what?

Businesses, not just businesses, business.

During that, life is also unfiltered.

Life happens.

Business isn't perfect, life isn't perfect.

It happens.

This is real.

This is a real show about real life, about business, how our life affects our business, how our business affects our life, how our mindset affects our business, which affects our life and vice versa.

It's all of it.

My goal is to join partnerships with you.

I want you to come along for the journey.

I want, if if I've done my job, if I could help inspire you and encourage you.

And there you go.

There's an alarm going on next door, but that's OK.

It's like it was on cue, but that's OK.

Because that's life.

We have alarm bells go off all the time.

Are we listening to them?

I was listening to that one.

Running, growing, starting a business is easy, and no one can start a business

The truth is, or the stern truth is growing, running and growing a business can be really difficult.

However, it can also be really amazing when you surround yourself with a strong inner circle, when you surround yourself with advisors, mentors, coaches, other entrepreneurs, business owners who get it and have been there, it could be truly amazing.

When you surround yourself with your team, a strong team, we're gonna talk a lot about that.

Not doing it all ourselves, not acting as an employee in our own business.

Well, we're going to talk a lot about that.

But I want to also hear from you, as you get to know us, myself, and our guests, I also want to get to know you.

So tell me what you want, where you're at in your business, in your business journey, your entrepreneurial journey.

What are some of your challenges, whether there are some of your struggles?

What would you like the topics to talk to be featured here in the stern truth?

That's what I want to hear.

I want to hear about you, cause you can see me, or you can hear me, I wanna hear you.

Again.

You can go into the show notes down below and you can reach out to me and just please share anything, any feedback, yes, for sure, about this podcast episode, but also what you want to see, what you want to hear, and I'll mention this from time to time because I do care, and this show is here for you.

So you can click on your your podcast, this podcast from your favorite podcast platform, or click on YouTube and you subscribe so it comes up in your feed.

Every week, and it will help you, help you guide you during the week, help you to grow your business.

That's my commitment to you.

I will show up.

I will be there.

And my encouragement to you is to do the same, not just in this for here listening and subscribing all up for sure, but for your own business, just show up, be consistent, be intentional, because there's Tons of competition for all of us out there, I know, and we'll talk about that.

We'll talk about the whole lead generation, sales, marketing, leadership, mindset, all this, we're going to talk about human resources, because I've been there 35 years plus.

I've bought businesses, I've sold businesses, I've merged with other businesses, I've had a business partner, I have bought out a business partner, I've had, I've hired employees, I've fired employees, I've had employees quit on me over text.

I Been to the top.

I was even featured in an entrepreneur magazine issue several years ago, and I've been close to the bottom.

Where I was almost ready to lock up the doors and walk away.

So I get it.

It's not easy, but there are certain tools and strategies and techniques that I've used, and that some of our guests are gonna share as well, but I really hope will help you build your business and get through or get along this path, this entrepreneurial journey, because it is truly amazing, really, it truly is.

It's one of the greatest.

I believe things we can do or career choices that we can do, as long as we are intentional about it and we do surround ourselves with people that help guide us.

So, I'll be here next week.

I hope you will as well.

I want you to get really clear on over the time that we have together, each and every week.

Think about why you do what you do, what you want your business and your life to look like, and we're gonna work towards that.

This podcast is here to help you.

I want you to try it on, OK?

You're gonna hear different tools strategies.

Some of them I give to my coaching clients.

What I'd like you to do, I encourage you to do, whether you're here from me or some of our guests that we have in future episodes, is to try it on.

It's like going to a store and buying an outfit.

Before you buy the outfit most of the times, you'll try it on to see if it fits.

When you hear something here, try it on, see if it fits for you.

There's too many experts out there, right?

We're not going to try to be one of those.

We're telling you the straight goods, there's no expert here with fluff.

There's no fluff here.

This is straight talking.

Simple strategies that have worked, period.

Not showing you my bank balance of how I've made millions of dollars, and I'm on a boat and I have this, and I'm on a beach working remotely with my laptop, I mean, really.

I would, for me, san would get keyboards and I would hate that.

So, this is just a certain truth, that's what you're gonna hear.

Some of it you might like and some of it you might not, but I hope it encourages you and inspires you to take action, because in the end, that is the biggest difference between those who actually achieve what they want to achieve, or move along the path of achieving what they want to achieve, and those who are stuck and don't.

It's consistent intentional action.

Action.

Most people can buy a course.

Sign up for a webinar, learn, learn, learn, and they don't take action.

In fact, I think it's like 90 95% of online work, evergreen courses are never completed.

I mean, how many courses and books and podcasts and shows have you watched?

I don't want this to be one of them.

I want you to take it and try it on and take action on what resonates with you.

Not everything will, that's totally fine.

Everyone is at different stages and at different points in their entrepreneurial journey.

So, it's my my commitment to you is to show up, to partner with you at our partnership.

I'm going to deliver to you.

I ask that you give me feedback as well as as on how I'm doing, how the show is doing, what else you want to see from the show?

That's my ask of you, in addition to asking you to try these on.

Try some of the strategies on, and with that said, I wish you the best week.

Please share this podcast, subscribe, like, all that kind of stuff, and we will see you next week here on the Stern Truth.

Thank you so much for tuning in to the Stern Truth.

If you found today's episode helpful, we would love to hear from you.

Please like, share, and leave us a review.

Also, if you'd like to be a guest in an upcoming episode or join us in one of our momentum accountability group sessions, simply email me to marshall@marshallstern.net.

That's marshallstern.net.

And don't forget to hit the subscribe button so you never miss an episode.

Until next time, keep pushing forward and leading with confidence.